Song of the Day, March 17: (Everytime I Turn Around) Back In Love Again by L.T.D.

ltdturnaroundToday’s song is the biggest hit of a successful 70s R&B group. In 1968, members of Sam & Dave’s backing band formed Love Men Ltd. in Greensboro, NC. They added a couple of members and relocated to Harlem. Jeffrey Osborne joined the band on drums and occasional vocals when they met him during a gig in Providence, RI. By 1974, they changed their name to L.T.D. (for Love, Togetherness & Devotion) and moved Osborne to lead vocals, signing with A&M. Their third album — 1976’s Love to the World — included the Top 20 hit Love Ballad, which also became their first R&B #1. The following year saw the group’s fortunes expand even further.

The lead single from Something to Love shot to #1 on the R&B chart and went to #4 on the Hot 100. (Every Time I Turn Around) Back In Love Again was written by Len Ron Hanks and Zane Grey, but L.T.D. made it their own. By this point, Osborne’s confidence as a vocalist was matched by his distinctive phrasing and smooth style. With the band providing a funky, soulful groove, he delivers an urgent but elegant story of a man overwhelmed by romance. It’s fun and energetic, a wonderful tune that fit into the disco mood of the country at the time while maintaining its own distinct flavor.

Enjoy this great song today.

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